How Does Customer Portal Function?

Customers, clients, target markets and broader audiences believe they are dealing with your site and brand. We effectively establish a web presence that removes the detailed research and reporting function from the brand and provide you with real time research information. 

We render our competitors performances to the stone age, and collect real and valid data on your competitor clients.

During the discovery process, we determine the questions jointly with you and their scoring for online responses. This is formatted to include weighted score responses, brief descriptive summaries and opportunities for orders together with an automated scoring system to be applied.

In the meantime, we build a duplicate site using a sub-domain that appears identical to your site. Any reference to "research" on "promotions" on your site will automatically redirect the participant to our "offsite" web location.  The respondent has effectively remained on your brand site. At any time, the respondents click on the links within the site and is automatically re-directed back to your site, ensuring a seamless transition.

The Customer Portal Sub-Domain site begins by speaking about your brand and relationships. We define the criteria and the selection process together with you.   Those respondents proceeding are requested to detail their email address and a password, before moving to a formal question process based on the questions produced jointly with you. 

Incentives are provided along the way to ensure the respondent remains interested, and may also involve an external media campaign. Depending on the responses provided, the incentives may change.  This real time information ensures the clients interest is peaked at all times until the research process has been completed.  This process may result in an order as opposed to research!  Your relationship with the client or future customer has moved a step closer to brand loyalty.

The customer or clients responses are formatted into a standard format, automatically assessed and scored. 

We effectively eliminate up to 99.9% of inaccuracies, and develop an instant relationship with the respondent.  Depending on the answers provided, the questions can change ensuring you meet your current and future client demands whilst generating more relevant research.

The fact that we also use hand-held PDA devices to compliment the research further enhances your relationship, and we recommend you examine our Research Dynamix product which is revolutionising the way research is conducted.