Customer Portal - a Brief Explanation

 

Customer Portal changes gives managers back the time to focus on relationships and value-add, mission critical activities.  

 

Customer Portal is an automated web based brand, client and market assessment/management system, supplying cost effective web-based software applications that improve workflow and information management for corporate brands and agencies.   

 

In the past there has been a continuous proliferation in the number and types of research materials and methods used for marketing research.  While the volume and complexity of information has grown, the methods for managing this information have largely stayed the same and resources have often been reduced. Invariably, these resources have also become more expensive.

 

The result is increasing frustration on the part of marketing professionals as more and more time and resources are consumed by tedious, time consuming tasks that do not deliver to the bottom line, or provide relevant information on why you are not gaining new business.

 

Customer Portal offers the most comprehensive online research system in the marketplace.  It consists of:

  • the online research facility for current clients
  • the online research facility for target markets
  • the personal research facility using PDA's in lieu of data sheets

 

Combined with targeted marketing hits, these form a powerful alliance to understand your target markets, and your competitor markets, in real time.

 

We give you the power to research markets online, research clients using PDA's, create instant databases, send .pdf's of products immediately, take orders during the research process and develop an instant relationship with your current and future clients.

 

It is important to understand your current customer base,

but it is critical to understand why your target audience might not be a client.